The Challenge

Fuel Café is geared toward melding killer coffee with a renowned motorcycle legacy. The team needed strategic direction and packaging for a local product launch.

The Solution

We developed an iconic identity system signifying honor, loyalty, and freedom. A modern color palette and typeface was utilized to provide flexibility across channels.

New Ink Media Co. - Fuel Café
New Ink Media Co. - Fuel Café
New Ink Media Co. - Fuel Café
New Ink Media Co. - Fuel Café
New Ink Media Co. - Fuel Café

Credits

Client: Fuel Café
Agency: New Ink Media Co.
Designer: Andy Quella

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