The Challenge
Initiative is a full-service media agency. To uncover and maximize cultural insight, the team needed a centralized platform to track and optimize campaign performance.
The Solution
We executed a multitier database architecture and visualization platform utilizing SQL and Python to automate the data extraction process and accelerate speed-to-insight.
More Work
The North Face: Outdoor
Strategy, Paid Media, UX/UI
Life Navigators: Disability Services
Strategy, Social Media, Copywriting
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