The Challenge

Developed by Dr. Jordan Peterson, the Understand Myself report provides a multidimensional view of your beliefs and aspirations to help you thrive in an ever-changing world.

The Solution

We restructured the experience and information architecture considering every step of the journey—offering users the ability to decode their personality in a few simple steps.

New Ink Media Co. - Dr. Jordan Peterson
New Ink Media Co. - Dr. Jordan Peterson
New Ink Media Co. - Dr. Jordan Peterson
New Ink Media Co. - Dr. Jordan Peterson
New Ink Media Co. - Dr. Jordan Peterson
New Ink Media Co. - Dr. Jordan Peterson
New Ink Media Co. - Dr. Jordan Peterson
New Ink Media Co. - Dr. Jordan Peterson
New Ink Media Co. - Dr. Jordan Peterson
New Ink Media Co. - Dr. Jordan Peterson

Credits

Client: Dr. Jordan Peterson
Agency: New Ink Media Co.
UX/UI: Andy Quella

More Work

 
New Ink Media Co. - Jauz

Jauz: Independent Artist

Strategy, Video, Paid Media

New Ink Media Co. - Fuel Café

Fuel Café: Beverage

Branding, Package Design

 
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Sovereign Select